Marketing Executive (Optical & Image-processing tech)

Our Client:
Our client is one of the leading Japanese companies in the Optical and Image-processing technologies Industry. They are currently looking for an experienced Marketing Executive to join their growing team in Singapore.

The Responsibilities:
• Create digital contents for product promotion
• Develop and manage content across various channels, including blogs, articles, case studies, videos, and social media posts
• Create and maintain training materials as well as marketing materials such as brochures, sales flyers, product catalogues
• Translation of current website to multi language
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• Monitor website performance and user experience using tools like Google Analytics and Google Search Console.
• Implement and manage on-page SEO, off-page SEO, and technical SEO
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Support the sales team with special projects, including leading meetings with clients

The Requirements:
• Degree in marketing or relevant field with 2 - 3 years of experience as marketing
• Excellent communication skills
• Skills and experience in creative content writing
• Excellent understanding of digital marketing concepts and best practices
• Strong skills in Wordpress, html editing, Google SEO, contents creation using AI tools, design skills

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Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.
JO Reference: 117432